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Definition: ildsjel

(Norwegian, pronounced il-shail)

 

Fire soul, a driving force; an enthusiast, someone who is passionate & active about a cause and wants to contribute to the community.

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 Mission 

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Tenaciously support the development of purpose-driven F&B businesses resulting in sustainable vibrant growth and consumer adoption.​

 

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Managing Partner

Danyel A. O'Connor

Danyel brings more than 20 years of progressive CPG experience and an insightful, results-driven approach to her role as an executive leader.  Most recently she served as CEO of Cravings by Chrissy Teigen, a content and DTC brand with aspirational retail growth.  A graduate of Harvard Business School’s Program for Leadership Development, she has an impressive history championing the success of diverse branded companies in high-growth atmospheres, and previously served as executive vice president of sales & marketing for Good Foods, a category leader in guacamole and dairy-free dips. Danyel leverages her strong background in commercial strategy development and execution – marketing, customer success, innovation, R&D, commercialization, competitive assessment, consumer behavior, and sales – to build cohesive brands employing data-driven decision-making, fostering increased product awareness and expansion. In addition, she serves as an Advisory Partner to Altamont Capital Partners, a board member to Mini Melts, USA, and is a mentor to emerging talent – a leader-by-example with a “we” mentality and a focus on organizational behavior and culture.

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DEFINE PURPOSE.
IDENTIFY CONSUMER.
CONFIRM POSITIONING.
BUILD STRATEGY.
REALIZE GROWTH.

"Creative Trailblazer"

“Danyel is a creative trailblazer, with a rare mix of big-picture vision and get-it-done capability. She is passionate and deeply insightful about the future of sustainable and healthy food, and she is realistic and practical in doing what it takes to move mountains inch by inch. Danyel makes everyone around her better. She's a team player, a source of positive energy, and sets high expectations of herself and others. A humane leader of people and projects.”  

 

Joshua Margolis, 

Harvard Business School Professor of Business Administration

Program Chair 

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A Driving Force.
A Passionate Partner.

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Thank you.

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© 2024 by ildsjel Partners

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